Giorgio Beverly Hills tester 90 ml

The first fragrance to be sold via scent strips in magazines. When it launched, French perfume domin

The first fragrance to be sold via scent strips in magazines. When it launched, French perfume dominated the market, and it was hard enough to create a world-beater from New York, never mind Beverly Hills. But Giorgio, named for the designer store owned by Gayle and Fred Hayman, was an unstoppable force. The Haymans rolled it out slowly, building a frenzy of desire, and it made them multimillionaires.

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