| For years, Apple’s iPad has set the bar for tablets. If you are making a tablet, the iPad is what you’ll be judged against and ultimately compete with. In light of this, Google has traditionally worked around Apple’s tablets: the small and cheap Nexus 7 carved out a niche for itself by filling a need Apple’s tablets didn’t. |
| Now small and cheap tablets are ubiquitous and Google doesn’t need to show other manufacturers how it’s done anymore. So for its new Nexus 9, Google took a different approach: it went straight for the iPad. The Nexus 9 starts at $399, has a display with the same resolution and aspect ratio as Apple’s tablets, and is made of more premium materials (read: metal). It also has a new, powerful Nvidia processor (the first 64-bit chip in an Android device), lots of RAM, and the latest and greatest Android software from Google. | | With the Nexus 9, Google is putting forth its best effort to beat or match the iPad. But unfortunately, the Nexus 9 doesn’t beat the iPad in anything. And in many places, it doesn’t even keep up. |
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