Jawbone Up3

Jawbone

After months of delays (that didn’t go unnoticed by customers), its latest flagship fitness tracker, the Up3, is finally shipping. It’s “the world’s most advanced tracker,” according to Jawbone’s marketing campaign. Put it next to the $99 Up2 or last year’s Up24, and the company will point out that the Up3 contains more sensors, and that those sensors have more advanced capabilities. From a technology perspective, sure, this $179 Up3 is the best device Jawbone has produced. But is that enough for it to stand up against a new wave of competition?

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