SONY Reader PRS-T2

Reader PRS-T2 Thats the new Kindle, right? No? Oh, so its a Nook.

With three sentences, my mom laid out Sonys problem in the ebook reader market. Its not that there arent good options the Kobo Touch is a very good device, and Sony has in the past built good ebook readers but the Kindle and Nook brands are so entrenched and so synoymous with the category that any competitor needs to offer something exceptionally compelling to have a chance.

Sonys latest model, the $129 PRS-T2, is mostly an apples-to-apples competitor with the latest Kindle: it has a six-inch E Ink Pearl touchscreen, is extremely light and thin, and has battery life youll measure in months instead of hours or days. There are a few new features, though, including one possible game-changer: Evernote integration that lets you sync all your notes, highlights, and bookmarks to your phone or computer. This kind of "active reading" is something no other manufacturer has solved, and its one of the biggest barriers to leaving print behind. Has Sony torn down that wall, and can it use Evernote to get a foothold in the market? Lets find out.

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