GOOGLE Nexus Player

Nexus Player set-top box

The story of the Google Nexus Player isn’t really about a set-top box. It’s about Google, about the fact that no tech company has yet figured out the perfect way to insert itself into the four-plus hours a day we spend watching television. It’s about Android TV, a new direction for Google’s phenomenally successful software that is made to work on any device with a screen. It’s about Google learning from its past mistakes, and meshing what it does best with what it’s never done well before. It’s about getting Google on input one.

The $99 Nexus Player is the canary in the coal mine. It’s the dress rehearsal. It’s the box Google hopes you’ll learn to turn to for everything you want to watch, and everything you want to play.

Google already has its Trojan Horse in my living room, the $35 Chromecast that I bought on an Amazon whim and now use every day for streaming HBO, Netflix, and whatever dumb YouTube video my girlfriend needs to see. (Today: this one.) Now it’s trying to open up the gates.

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